Projects (List) | Portfolio

Welcome backstage – where ideas take shape and design finds direction. In these six selected case studies, I reveal not just what I’ve created, but how I approached each challenge.

Each project highlights a different strength – strategic clarity, aesthetic intuition, systems thinking, or visual storytelling. It’s a glimpse into the questions I ask, the ideas I chase, and the details I shape to bring brands to life with intention.

Brand Strategy & Flexible Design System

Building clarity from the inside out. Translating brand strategy into a scalable, channel-adapted design system for DEGURA.

New Skin Care Line

Developing a brand-new skin care line (BB Cream) for Hellobody from scratch – including creative direction, still-life and people shoot, and full launch assets.

Drawn to Create

How I use illustration to think, lead and connect. Click to see how a pencil becomes a powerful creative tool – from packaging and campaigns to strategy and storytelling.

Global Rebrand & 360° Campaign

Unifying Foodora and Foodpanda through a global rebrand – from logo to 360° campaign, production, and scalable OOH system across three continents.

Copy-Driven Campaign System & Brand Storytelling

Turning complexity into clarity – with messaging, illustration, and strategic storytelling. A copy-first campaign system that speaks to B2B audiences with empathy and structure.

Personal Brand Strategy & Identity System

Creating a modular identity system for a leadership coach – with a custom “diamond” framework to reflect clarity, growth, and strategic depth.